Florida Times-Union sportswriter Gene Frenette wrote a column last December titled
Marketing Not Good Reason to Sign Tebow. He argued that Tebow's popularity in Jacksonville was a bad reason to bring him to the Jaguars:
The Jaguars should only go after (Tebow) if they have a specific role in mind and believe he can help them win. Nothing else matters.
Frenette is right. Successful NFL franchises make personnel decisions based on football reasons. Signing Tebow for ticket and jersey sales would do a disservice to the Jaguars, the fans, and Tebow. If the Jaguars do not have a good football reason to bring him to Jacksonville, they should not bring him here.
However, the flip side of this premise is equally true. The decision
not to sign Tebow should also be based solely on football reasons. If Tebow can help the Jaguars win, then nothing else matters.